Search Engine Optimization

SEO (search engine optimization) is a digital marketing tactic to drive more users to your website i.e. salesperson, or business if you built a software or information product. SEO is important, just as SEM and email marketing are important too. Yet SEO is a creative professional’s best friend because who doesn’t love free clicks? Think […]

Profit Centers

As I’m studying workers on the trading desk (Wall Street) I’m noticing more and more this industry is going downward. Structurally, the core fundamentals of this business are repositioning its’ market participants into new areas of value. All thanks to regulation, the banking industry made up of investment bankers and hedge fund managers is in […]

Thoughts On Fixed Income & The Fed

According to Google: “Fixed income securities provide periodic income payments at an interest or dividend rate known in advance by the holder. The most common fixed-income securities include Treasury bonds, corporate bonds, certificates of deposit (CDs) and preferred stock. Fixed Income Security Definition & Example | InvestingAnswers…/fixed-income-security-1809” So why is my fixed income positions […]

Marketing Strategy – Digital Branding | RankUp Ventures

As I’m building my clients marketing campaigns, I’m discovering something about computers, software, and business that promises time savings and more money. I hope I have your attention. The hardest part about effective marketing is the beginning, especially if the business has zero digital history (spend and/or organic). After the initial campaign builds, the account […]

Full Stack Marketing -> Your Digital Depot

Hello reader, You’ve found a digital slice of heaven dedicated toward providing great content inside the content known as digital marketing. That includes, as is not limited to – PPC, SEO, Email Campaigns, Conversion Optimization, AdWords, Facebook/Instagram Ads, Amazon Ads, Social Media, UX/UI, Sales. I do all of this work as a marketing executive. I […]

Rank Up Concept

It’s come to my belief there is a lacking of content out there in the full-stack marketing space. Sure, obviously there’s an assortment of blogs, documents, websites, forums of full-stack development, but I have yet to accurately locate a website which encompasses the things I want to learn and use in todays’ digital landscape – […]

Artificial Intelligence & SEO

Search Engine Optimization (SEO) is a robust topic, so let’s lay out some ground rules on how to best understand how search engines work and how they rank your website on search results. For starters, organic results on Google are derived from a program called  Hummingbird.  For many years, the overall algorithm didn’t have a formal […]