I’ve been struggling with a Sommelier/Publishing marketing account for several months as the digital performance hasn’t been up to my standards. After a new Social Media Manager took the reigns because the other one was fired (technical they left, but I know what happened) the ship has drastically turned around – we’re heading for treasure […]
Category: Account Management
Account Size Matters
When a $695 per month account is emailing you 5 times a day, wanting to change ads, test things – they do not get more of your time. They get to wait. If they pay you more money, then I will give you more time. I’m good at marketing and technology. For those reasons, my […]
Lead Generation & Common Client Questions
Lead generation accounts are my favorite thus far in my career as there is a formula for success with these accounts. Here’s the formula: 1. have nicely designed and informative landing page(s) and/or a website 2. have multiple ad groups and keywords converting – SEM 3. help the business owner close leads at a 35% […]
Account Management
There exists a certain scope of perspective each and every client will have with a business and their account rep. This perspective is amplified, altered, and engineered by the professional managing the account. The account rep has profound power, being that he or she controls the lense in which the client will give more money, […]
Sales & Account Management In Digital Marketing
When you operate on a short term contract horizon – 6 months – you need to get the account converting at a decent CPA as quickly as possible. From there, you need to ask for more money to make your client and your business more revenue. Read: profit center is a proper career. When you […]