#business Referral accounts are how effective marketing professionals, or any professional for that matter, grows their book of business. These magic clients were literally recommended to you by an existing client – they already trust you which is a hard step to overcome in business. Strategic, well orchestrated on boarding is another way for client’s […]
Category: Business
Passive Income
Passive income will be a topic my future self will be extremely happy my younger self spent the time to work on building. The benefits of passive income are amazing, and include: > earning money while you sleep > earning money by not working > more free time #timewealth > financial freedom These qualities sound […]
Rapport
Rapport with client’s is built upfront for 90% of effective marketers. The beginning stages of a business relationship are some of the most important stages as the other side is carefully paying attention to your every move and communication. Items such as kick off calls, hand offs to other internal teammates, expectation setting, results, consistency, responsiveness, quality […]
How To Be An Elite Full Stack Digital Marketer
You want to know something? Technology, specifically computation and data, is taking over the entire world. Most developed countries are already connected to the Internet, while 3rd world countries are catching up quickly, leapfrogging the industrial revolution and dropping themselves into the 4th revolution – information technology. As of this writing, over half of the […]
No Fires Equals Peace
As I came into the office Monday morning the greatest two things happened. 1) all my accounts paid their monthly bill 2) no fires Quite literally when these two things happen in any professional’s life, a sense of empowerment is felt. You start thinking “I feel like I can handle whatever the world […]
Vivid Vision
September 2, 2019, Loveland, CO Leverage Capital, a Colorado-based real estate investment firm, is an investment firm, unlike anything you’ve seen. Instead of slacks and ties, you’ll find the small team wearing ball caps and jeans – if you can locate them at all. The team has replaced the forty-hour workweek with something deemed, “the thirtyish hour […]
Equity is THE Crowning Jewel
Having great equity (client retention) in a business serves as one of the greatest skills a professional can ever hope to master. Not only does having great equity mean effective client management, sales expectations, leadership, and vision, but more importantly it signals consistent quality of performance. There are a million and one ways to grow […]
What’s Your Incentive?
My company is drastically changing how my commissioned role is paid out. Prior to this change I was incentivized to sell marketing fuel for my clients to help grow their businesses. I was very good at this model, a top performer across 600 people. Now I’m incentivized to grow my clients accounts with additional services […]
A Well Oiled Machine
As I’ve grown my book from 0K monthly run rate to 120K monthly run rate, an interesting phenomenon is happening – I’m working less. How?! Simply put my processes are much improved. I know what to do with clients I’ve been working with for 1 month, 6 months, 2 years. Each account is going to […]
How to build a book of clients working at an agency
A professional needs to build up his pipeline of opportunity by networking with salesmen of all varieties and characters. Simultaneously ensure the people you do business with have high integrity and are long term thinkers. As you ‘date’ salespeople you’ll better understand how effectively the two of you may work together (how much money the […]