When you operate on a short term contract horizon – 6 months – you need to get the account converting at a decent CPA as quickly as possible. From there, you need to ask for more money to make your client and your business more revenue. Read: profit center is a proper career.
When you ask for more money, you need to use the phone and email effectively.
From experience, you must effectively prove you services and/or product are beating industry averages by 3X fold.
Before you will ever get more money, you must have achieved two things in the client’s mind:
A) The client has acknowledged YOU are driving results
B) Your professional self has moved into the friend bucket in the client’s mind, rather than just another account rep.
Part A example – “We’ve made 100K in new sales from your internet marketing. I love you.”
Part B example – the client starts emails or phone calls with “Hey bud”
If you have provided effective levels of services to acquire such a caliber of account management experience (fortitude), then and only then, can you move into “sales mode” of asking for more money with the account.
If you do this too soon, you’ll lose trust and it’s an uphill battle from there.
How on earth are you suppose to convenience someone your services are worth putting extra money behind if they A) haven’t orally/written exclaimed you are responsible for the results and/or B) believe you’re a friend….it’s borderline impossible.
I suppose you could try to ask for more money. But if you haven’t achieve A and B, you will have a fire, or have damaged the rapport with the account and thereby prolonged the timeline upon which you will get more money from the account.
Succeeding in the new digital economy still means you must have people skills – soft skills.
According to research, there’s a growing gap in digital and soft skills across young professionals. That means there’s opportunity.
That’s why this blog exists. To share my research and what has worked for me. If you hustle, spend time learning and doing the right things, you can succeed in a digital career. I had zero experience and connections in technology and digital marketing when I made the shift (and student loans). What’s your excuse?