You’ve read this title a million times before. Why? Because it’s true. You should always always always work on building your Rolodex. The “7 Degrees Of Separation” principle basically means you are one new relationship away from landing a 15K per month client, or a free trip to Burning Man, or a wild, fun sex […]
Category: Business
Work ON The Business
Don’t be the business. Perform your digital work ON the business. Examples are – a website, course, software, ecommerce site, blog. When you ARE the business it’s a service based solution like taxes, contracting, etc. Only when you start hiring tax accounts and carpenters to work for you (marketing/sales funnel driving the business clients for […]
Where People’s Attention Is.
The new CNN, ABC, and Fox News in the 21st century if Facebook, Google, Instagram, YouTube, SnapChat, Pinterest, Twitter. These platforms are where consumer attention is with the advent and massive production and usage of smartphone, computers, and the Internet. RankUp recognizes this and understands smart business people should be leveraging, learning everything they can […]
Irate Phone Calls – How To Process Them
I got a call in today from a client who was just ready to rip me a new one. He didn’t have any desire to reason with me. He called to yell and express his dissatisfaction. Negotiating with a person in this mental state is nearly impossible. My CEO advised me in such scenarios to […]
Stealing Clients & Retention
Other business people are going to try and steal your clients all the time. It’s truly never-ending. In such times of testing, you need to be ruthless in your thoughts, mindset, and demeanor. In business you need good salesmanship or the other guy is going to steal your clients. Your clients need to fully believe, […]
3 Units Under Ownership 1 Year Reflection
Over the course of 2018 in Colorado’s northern real estate market, I’ve learned a lot about the local market’s behavior, growth trends, tenant quality, and lifestyle. Plus I’ve made over $15,000 in equity notwithstanding any additional appreciation I’ve received on the property. Appreciate is the cherry onto in relation to my real estate investing strategy. […]
Proper Audience Targeting Matters
I’ve been struggling with a Sommelier/Publishing marketing account for several months as the digital performance hasn’t been up to my standards. After a new Social Media Manager took the reigns because the other one was fired (technical they left, but I know what happened) the ship has drastically turned around – we’re heading for treasure […]
Account Size Matters
When a $695 per month account is emailing you 5 times a day, wanting to change ads, test things – they do not get more of your time. They get to wait. If they pay you more money, then I will give you more time. I’m good at marketing and technology. For those reasons, my […]
Juggling Balls At The Agency
Digital Marketing Agency Experience Log Juggling balls is the life of a successful entrepreneur and executive. Managing people, relationships, clients, emotions, campaigns, expectations – load up the responsibilities baby! Splitting accounts with your seniors is an exciting time to learn how they develop rapport with accounts. How they run their own book, what frequency an […]
In House Client Visits
I haven’t been performing on an ecommerce account as well as I would like, and I think the main reason the account keeps with me derives from the high levels of rapport a person can build from meeting with their clients in person. A human touch is everything in this strategy as we’re eliciting emotion, […]