Ladies and gentleman I want to introduce you to the big three. The mumbo-jumbos. The top cheese. AdWords Analytics Search Console Interwoven amongst these beautiful Google products lays the foundations and tools for the modern day digital marketer. Through these tools you will have the power to divert traffic to any conceivable destination, interpret the traffics data story to […]
Category: Marketing
Domains & SEO
When you finally purchase a domain, you’re essentially buying a property on the web. The web = information super heighway of traffic, engagement, money, attention. So if and when a website URL is ever changed, for any reason, there will be repercussions. Just like moving the location of a longstanding retail store, a URL change […]
Proper Audience Targeting Matters
I’ve been struggling with a Sommelier/Publishing marketing account for several months as the digital performance hasn’t been up to my standards. After a new Social Media Manager took the reigns because the other one was fired (technical they left, but I know what happened) the ship has drastically turned around – we’re heading for treasure […]
Account Size Matters
When a $695 per month account is emailing you 5 times a day, wanting to change ads, test things – they do not get more of your time. They get to wait. If they pay you more money, then I will give you more time. I’m good at marketing and technology. For those reasons, my […]
Social Media – Why care?
The new CNN, ABC, and Fox News in the 21st century is Facebook, Google, Instagram, YouTube, SnapChat, Pinterest, Twitter. These platforms are where consumer attention is with the advent and massive production and usage of smartphone, computers, and the Internet across global populations. RankUp recognizes this and knows advertising on these platforms will grow your […]
Lead Generation & Common Client Questions
Lead generation accounts are my favorite thus far in my career as there is a formula for success with these accounts. Here’s the formula: 1. have nicely designed and informative landing page(s) and/or a website 2. have multiple ad groups and keywords converting – SEM 3. help the business owner close leads at a 35% […]