Don’t be the business. Perform your digital work ON the business. Examples are – a website, course, software, ecommerce site, blog.
When you ARE the business it’s a service based solution like taxes, contracting, etc. Only when you start hiring tax accounts and carpenters to work for you (marketing/sales funnel driving the business clients for your employees) will provide time wealth, bigger pockets, more creativity and fun in work.
E-Myth Revisited best illustrates this point. You need to be working on your business rather than you being the business. Said another way – the business should make money while you sleep as the processes and systems you’ve built run by themselves.
This is why online businesses are so exciting. Code can be your employees. Or employees can write your code which you later use for the business (freelancer economy strategy).