Book Summary & Insights – The Magic of Thinking BIG by David J. Schwartz, PH.D.

Chapter 1: Believe You Can Succeed and You Will.“Belief, strong belief, triggers the mind to figure ways and means and how-to. And believing you can succeed makes others place confidence in you.”>When you have strong belief in yourself and your vision, the reticular activating system in your body ignites. This system starts to pull together all sorts […]

COVID Crisis Will Stun US Marketing

Reports are flying around the internet almost daily from Ad Age, Search Marketing Land, and Forrester all presenting less than ideal predictions. According to Forrester, they are projecting a 28% drop in US marketing spend which is their most optimistic scenario. Yikes! This drop in spend would include media, services, technology, and internal headcount ending […]